The world of esports is constantly evolving. New games are being created, old ones are changing and new audiences are appearing. With the speed of change so rapid and unpredictable, it can be hard to know how best to invest your resources. Despite this, some general principles remain true no matter what the current trends might be: authenticity, loyalty and transparency.
Be Authentic: Know Your Audience And What They Want
When you begin to assess your options for investing in esports, you’ll find that one of the most important principles is authenticity. When considering which esports event to invest in, you have to start with the audience. You have to know who is watching these events and why they are tuning in. You have to understand what kind of engagement they’re seeking, and how they want to be engaged.
Knowing your audience will allow you to understand the esports landscape and decide which sectors, teams and games you’d like to invest in.
Be Loyal: Find The Games You Love And Stick With Them
No matter what your esports investment strategy is, there’s no avoiding the fact that change is constant in the esports world. With new games appearing and old tournaments ending, it’s easy to get swept up in the idea of diversifying your investment strategy to bet on rocket league.
It’s easy to think that you need to switch to another esports game because the one you’ve been betting on is no longer popular. But that’s not always the case, and it’s important to remember that.
Be Transparent: Understand Your Exit Strategy Before You Invest
With every investment, you need to understand your exit strategy. You need to know when you will sell and what your criteria are for making that decision. If you’ve found a game that you love, then you need to decide how long you’re willing to wait for it to pay off. Are you willing to wait for two years? Five years? Or even longer?
If you’re investing in an esports organization, then you need to decide how long you’re willing to stay invested. Are you going to remain involved for a year, or does your investment come with a shorter time frame? These questions will help you understand your investment strategy.
Be Flexible: Change Happens Fast, So Be Prepared To Pivot
With so much change happening in the esports landscape, it’s important to remain flexible. It’s important to be willing to pivot when necessary. This is particularly important when you’ve found a game that you love. Esports is an incredibly unpredictable industry, and you need to be ready for anything. You need to be ready for a team member to leave, for unexpected competition to appear or for a completely new game to come along.
When change happens, you need to be flexible enough to respond. You need to be ready to pivot and make the necessary changes.
Keep Researching: Don’t Rely On One Source For Information
Every industry has its own set of experts. In esports, some people are dedicated to reporting on the latest news and providing analysis of the industry. These people are incredibly important, and you should keep up with the latest esports news. But don’t rely on these sources for your entire investment decision-making process.
At the end of the day, esports is a business, and it’s important to keep that in mind. It’s important to look at the numbers, the team members and the ROI of your investment.
